In early February of this year (2013) Vidant Health started this project called Safety Habits. Each ad/poster image was composed to communicate these ideas: Pay Attention, Don’t Send Mixed Messages and the latest Does It Make Sense. These were individual shoots and the models are part of the administration of Vidant Health. The goal of this campaign was to bring awareness to the staff and move safety to the forefront. Posters, vinyl graphics and digital signage will be placed throughout campus to emphasize following good Safety Habits.
Each of the final images below required a certain amount of post-process and manipulation to create illusion that will carry the concept of the image. Under the final images I have broken down some of the elements and process to create the final images for print.
Hey, like this post? Why not share it...Tweet